How We Work With Event Organisers To Increase Footfall

Have you noticed how many events are being held around the country these days? The catalyst may well have been the post-Covid “Let’s Live For The Moment” effect, but it feels like the events industry has exploded into a frenzy of festivals, concerts, shows, fairs, markets, and sports events around the U.K. It’s fantastic for audiences and participants, but tough for the organisers who need to compete in an increasingly busy marketplace. So, what can we do to help you increase footfall for your event?

We work with organisers for all types of festivals and events, designing and printing collateral to promote them, to hold them, and to create a visitor experience that encourages people to return again and again, year after year.

Signage around the festival site helps visitors find their way

The first area of support typically consists of designing and printing promotional posters, leaflets, flyers, and banners to push awareness, gain public interest, and direct people to the event’s websites so they can book tickets (QR Codes can be embedded in these to make the transition from “interested” to “buy” more rapid).

With multiple stage events directional signage is essential

That’s closely followed by designing and printing tickets, wristbands, and lanyards for event and festivalgoers, alongside ID Cards for security staff, organising teams, vendors, and VIPs, along with site guides, and programmes.

Wristbands are useful for visitors, security staff, and organising teams

And as the event gets closer, we move to signage for directing visitors to the event, car parking signs, onsite signage to help them find their way around, Health & Safety notices for the site, banners to promote the next event being held, and anything else event organisers need in printed form, including entrance gates, information posts, and exhibition-type stands.

The best visitor experience to your festival

The ultimate aim of the work we do for organisers is to create the very best “visitor experience” for people attending events. If we can help you to achieve that, you can bet your visitors will be chomping at the bit to book next year’s event as soon as possible…and they’ll spread the word for you too.

Banners are a traditional feature at County and Country Shows

If you already have a provider for any of the items mentioned above, please call us for a chat anyway. Many organisers have moved to us because of our competitive pricing – a second opinion only costs you time but could save you a significant amount of money!

These are just some of the events we are looking to support in 2024:

  • Music Festivals
  • Weekend Markets
  • Beer Festivals
  • Food Fairs
  • Craft Markets
  • Comedy Festivals
  • Dog Shows
  • Car Shows
  • Outdoor Concerts
  • Artisan Markets
  • Wine Festivals
  • Wedding Fayres
  • Well-being Festivals
  • Christmas Markets
  • Equestrian Events
  • Boat Shows
  • County Shows
  • Farmers Markets
  • Gin Festivals
  • Country Fairs
  • Book Festivals
  • Exhibitions
  • Sports Tournaments
  • Home & House Shows
  • Lisa Mortimore, Commercial Director at IQ Digital House comments: “Combining traditional printed advertising with social media posts is the ideal way to promote events and festivals these days. Social media advertising is used by many event organisers but can be limiting because it flits through peoples’ feeds so quickly, whereas printed advertising is on display 24/7. And there’s no substitute for having wristbands, physical tickets, and programmes, not least because so many eventgoers hold onto them as souvenirs (they’re also a useful reminder to book ahead for next year’s event).”

    Find out more about our services
    We are far more than a graphic design and printing provider. Our team really enjoy working in a consultative way, discussing options, and offering advice to ensure customers get the best value for money we can provide. We also offer a Print Storage and Distribution service, where customers can safely store their printed collateral using 4,600 m2 of space available at our Aldershot base.

    Part of our company ethos is to encourage clients and customers to consider using greener materials for their printed collateral. Sustainability is increasingly an important theme for event promoters and we can help organisers to incorporate this into their preparations.

    Over the years, we have established a reputation for being responsive, flexible, understanding, and competitively priced. We also believe in, and understand, the importance of customer service. So, if you think our services can elevate your festival or event to a higher level, please contact our Commercial Director, Lisa Mortimore on 01252 796 903 or email [email protected].

    Published January 2024

    Categories: Graphic Design, Small Format Digital Print, Large Format Digital Print, Storage and Distribution, Events and Festivals