IQ Logo

Red Hat Forum



Produce a diverse range of printed materials and fit them in a tight time scale


Understand the Red Hat Forum's needs and the layout of the event venue


Provide a modular approach with easy transit graphics that adapt to the diverse mix of surfaces within the venue


Produced within budget and on time, successfully providing the impact that Red Hat deserves

Red Hat Forum

Red Hat are the world's leading provider of open source, enterprise IT solutions. They deliver comprehensive portfolio of secure products and services using the same open, collaborative business model and an affordable, predictable subscription model.

The Brief

Location: etc. venues, 155 Bishopgate, London, EC2M 3YD

Red Hat run forums worldwide which deliver over-arching themes underpinned with customer success stories and partner education sessions. This year the UK forum was held at etc. venues, a new conference facility in the heart of London. 

The iQ Digital House tendered for the fit out and branding of the venue including the 550 seated auditorium, breakout rooms and galleria. In all, 20,000 square feet of finely honed business event space with stunning contemporary design in a great location. 


 The biggest challenge the brief provided was the tight timescale the venue allowed for the installation. The brief allowed a 3 and a half hour window for the entire job, this coupled with the natural problems associated with being a venue located in London presented a challenge for the installation. Red Hat required a fully branded space the represented their stature in the marketplace.

The Solution

The iQ Digital House presented a modular approach to the brief allowing for easy transit of graphics but still providing the impact the Red Hat brand deserved. The items included:

  • 2 off Window graphics 1.54m x 2.77m each 
  • 6 off Double sided pillar wraps 3m x 1.2m each side
  • 10 off Floor graphics 1m x 1m
  • 3 off Sponsor floor graphics 3m x 2m 
  • 4 off Sponsor floor graphics 2m x 2m
  • 3 off Refreshment branding areas 3m x 0.9m
  • 1 off Cloakroom area 2m x 1m
  • 3 off Agenda signage 1m x 1m
  • 1 off Colouring wall 2.4m x 1.2m

The suitability of the materials was a key priority as the branded areas were a mixture of surfaces from emulsion painted walls, to glass and laminates. The application of the media not only needed to stay in position for the duration of the event, but also needed to have the ability to be removed without any damage to the venue surfaces. 


Due to contant use of the venue facility the iQ team could only access the venue from 8pm and had to vacate by 11:30pm sharp. The breakdown was the following evening, with access to the venue from 7pm and to be cleared by 8pm, before the venue was being used for another event. The venue have penalty causes in place that would have applied if we fell outside of this tight schedule, so it was imperative for ourselves and for Red Hat that the work was carried out with precision and executed correctly. 

The Budget

The complete job was carried out on time, in budget and no penalties given. The client was over the moon with the way the whole venue looked and the event was a great success!

Link to the PDF version

See some images below...

Red Hat say... Image

Red Hat say...

I just wanted to say a big thank you to all for your support and hard work with the Forum. The event is a massive team effort and can put all under a lot of pressure. It is fantastic to see us pull together and deliver as a team.

Head of Marketing UK&I | Red Hat