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Karl Storz

OUR HOUSE. OUR SOLUTION

THE CHALLENGE

Build a flexible exhibition stand

THE CONSULTATION

Understand additional brief requirements

THE SOLUTION

A modular stand with seamless fabric graphics

THE BENEFIT

Cost savings and easy transportation

Karl Storz

Karl Storz Endoscopy is a global manufacturer and distributor of endoscopes, medical instruments, and devices who run over 200 workshops and small events each year. Karl Storz have been working with The IQ Digital House for several years regarding the printing and supply of all their exhibition graphics and display stands.

Brief

Attending several large UK exhibitions a year, Karl Storz approached The IQ Digital House before their largest annual exhibition. The brief was to build an exhibition stand with flexibility in mind within a 10 week lead time, whilst reducing the annual associated exhibition costs of the current custom built solution. Additional brief requirements included demonstration areas for medical instruments, bar area for refreshments, interactive display areas and storage facilities for equipment and staff belongings. The build criteria meant that the finished product needed the flexibility which would allow the stand to be adapted from a 20sqm to a 72sqm if required.

Proposal

Following a thorough consultation process, The IQ Digital House proposed a modular stand solution to Karl Storz with seamless fabric graphics and custom built sections which gave a professional and branded display fulfilling the client brief. The IQ Digital House combined CAD Design and project management services to design the modular solution, which allowed the stand walls to be changed from varying heights dependent on the exhibition venue.

Flexibility

The flexible bar area built with custom made tops could also be changed to suit the floor space available without the need to continually manufacture new ones for each event. Interactive areas were supplied in the form of free standing iPad stands connected to LED screens, and the custom branded demonstration units could be positioned in any location as and where Karl Storz needed for maximum attention. The IQ Digital House delivered the brief fully and installed everything required on time.

Value

By supplying a modular stand, there will prove to be no refurbishment costs at each exhibition attended throughout the year by Karl Storz, the stand packs flat easily for storage and transportation. A modular system built by The IQ Digital House for Karl Storz that proves beneficial in many ways inclusive of cost savings giving great value for money.

 

Karl Storz say ... Image

Karl Storz say ...

The IQ Digital House have provided our company with excellent service. From working on the stand designs to producing the graphics and setting up the exhibition stands, they have delivered an efficient, reliable and quality service.

Marketing Manager | Karl Storz Endoscopy (UK) Ltd